This summer, Pixie Maté will be sponsors at the Red Licorice Events women-only series of athletic events, including the “cutest damn triathlon series in Texas.” These short, fast-paced tri’s are perfect for ladies who want to push themselves, but don’t want to suffer all day in the Texas summer sun. The first event, the Rogue Women’s Tri, will be held July 27^th in New Braunfels (midway between Austin and San Antonio) and features a 300m swim, 11.1 mile ride, and a 2 mile run. To keep you focused through August, the Sweet & Twisted Triathlon will be held west of Austin on August 24th. You should be in better shape by then, so this tri includes a 500m swim, 15 mile ride, and 5K run. As extra motivation to finish, the events include post-race ice foot baths & mimosas (and don’t forget about the cold maté). You can also be a sporting fashionista during the event by purchasing a pink Skirt Sport (a Boulder company we love) running skirt during registration; the price is super low and $5 of each purchase is donated to GENaustin, an organization focused on building the confidence and courage of young girls.

An ice cold maté at the finish line – might just be enough to get me to learn to swim (ok, maybe I’ll stick to my bike and the cheering section)

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Cool Buzz in the Shade

The days are getting warmer, which can be a sad moment if you love to drink a steaming hot cup of your favorite yerba maté latte on a cold winter day. But we have a solution that allows maté latte nirvana year round. Ice Cream! It’s an idea so simple that we can’t believe we didn’t do it before. With a minimal amount of effort (time, what time?), you can enjoy cold maté latte ice cream on a sweltering summer day.

Maté Latte Ice Cream
Yield: Approx. 1 quart

2 cups maté latte concentrate, such as Pixie Maté’s Original or Maté Chai Latte concentrate
2 cups half-and-half or heavy cream

Directions: Mix maté latte concentrate with half-and-half. Pour into the bowl of an ice cream freezer and freeze according to manufacturer’s directions. This recipe is sized for the home sized freezer, but it can be scaled up for more ice cream delight.

In half an hour you can be eating your pre-siesta hammock treat. Ah, the joy of it all!

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Starbucks Goes Gaucho

Finally… the mate latte gains attention from Starbucks…

Starbucks has moved into the heart of maté country with the May 30^th opening of its first store in Argentina. SBUX Argentina’s flagship store is in Buenos Aires at the Alto Palermo Shopping Center, one of the country’s premiere shopping centers. While longtime Starbucks loyalists will find their beloved staples on the menu, there will also be an offering of Argentinean favorites such as maté lattes, alfajores, and chocolate cookies filled with Dulce de Leche.

On opening day, lines were out the door all day long (thanks to Buenos Aires Daily for the picture shown here). Frank Almeida, of Sugar & Spice, Starbucks Argentina’s cookie and brownie supplier, even had to make an extra cookie run. According to A Texan in Argentina, it looks like this may be a hot spot for the younger crowd, the ones that are obsessed with the U.S., while the older set sticks to their traditional cafés. Still, this could be a good thing for us American maté lovers. Hopefully, the Argentinean drink culture will seep into Starbuck’s corporate veins and increase the flow of maté in its American arteries!

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Save Your World Products - infused with mate, preserving rainforest

Did you know you can save your world and love your body all at the same time? Let us introduce you to Save Your World™ (http://store.saveyourworld.com/), a company that sells all natural personal care products that are infused with yerba maté (you can never get enough). When you purchase their products, you not only do something nice for yourself, but you also actually save a portion of rainforest. For each product you buy, you save an acre of rainforest for one year. This isn’t some “credit” where you can’t quite nail down what’s happening; this is real. In a partnership with Conservation International, Save Your World uses sales dollars to lease 200,000 acres of rainforest, a lease that would otherwise be paid by logging companies looking to deplete the rainforest’s resources. As they say: “We make saving the rainforest easy.”

Save Your World also offers a green Save Your Rainforest™ Wristband which can act as a stylish conversation starter for telling friends how they too can save the rainforest.

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