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Dieting Guru Sites the Yerba as a Weight Loss Wonder

Author: TJ McIntyre
03.13.07
under Testimonials

In the March issue of First for Women magazine, yerba maté is sited as a weight loss wonder. Ann Louise Gittleman, author of best-selling dieting series Fat Flush, claims that maté sends an ‘all full’ signal to the brains hypothalamus (the appetite center) and also heralds the calorie burning aspect of maté.

Though actively marketing the weight loss aspect of maté is something that most yerba maté companies shy from (read: afraid of the FDA), the press certainly has generated a craze over the last week or so. Here in our own compound, we have been overwhelmed with the email and phone inquiries (an all-time record high!).

Here’s to maté – not only may it make us all famous, wealthy and svelte… but it is smart enough to communicate directly with a part of the brain most people can’t even spell!

Digg Digg This! Comments: 3 Mail This Del.icio.us

[ # 141 ] Comment from Nic Black [03.20.07, ]

Recently, I lost 45 lbs.
I have to attribute my loss to successfully completing a 4 week Pixie Mate fast. My skin tone took on a hue of orange. I slept 6 hours a day, and spent nearly two hours of each day in Bikram classes in Brooklyn.

Cheers and keep up the good work

[ # 682 ] Comment from fiona [06.29.07, ]

So you are making reference to a second-hand claim. And you only have one response, and that is supportive. And you expect people to act on this? I think it would be best if you could offer conclusive, verifiable proof that yerba mate aids weight loss. Because evidence this weak is reason for me not to believe you and for me not to buy your product.

[ # 744 ] Comment from TJ McIntyre [07.13.07, ]

Fiona - Unfortunately, the yerba mate is just now taking off in the U.S. and the research is limited to S. American studies - even on weight loss. That said, if you check out the website: www.yerbamateassociation.org you’ll see all the studies that have been published on mate. In S. America (Argentina, Uruguay, Paraguay and S. Brazil) where mate is consumed all day, every day - mate is widely recognized as a thermogenic beverage that burns calories and staves off hunger.

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Welcome. Hey Hey Maté is a blog of solace from the company that brings you the cup of comfort. An attempt to capture the evolving culture of yerba maté from barista tales of what goes into the best maté latte to how the sacred sip of South America fuels people to the ends of the world (literally). Plus, some peripheral distractions that catch our fancy. Yes, Pixie Maté (Boulder, CO) is behind this operation...but when it comes down to it, Hey Hey Maté is just another way for 2 amigos to express more big love for the tea of the tree that sings the body electric. Drink Deep. You're safe here. Duane and T.J. (Nov 2006)
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